Survey /Analysis /Strategy
When creating a homepage, pre-production research, company / market analysis, and strategic design are necessary tasks to set goals for conversion acquisition. Quantitative data makes it possible to make accurate decisions based on objective facts.
STP analysis
STP analysis is an analysis method using a simple marketing framework.
"Segmentation (market segmentation)" "Targeting (market narrowing)" "Positioning (clarification of standing position from competitive comparison)" is investigated item by item. We will work to consider what kind of “strengths” and “benefits to your target customers” for your services / products.
market research
We will investigate quantitative statistical data such as demographics and geographics for STP analysis.
If you would like a niche market analysis that is not in the statistics, we will also support an online questionnaire survey* using tool.
- A separate survey fee will be charged.
target analysis
Based on the results of market research, we will create a customer journey map and analyze the behavior of the leading target.
Even when setting the persona, we will continue to create it while conducting thorough hearings so that we can draw a more detailed and realistic image.
Keyword survey
We will investigate what kind of information the target user set as a persona is looking for by keyword analysis.
Based on the results of the keyword survey, we will select the issues that the persona has and the keywords that interest us, and create content that matches them.
strategic design
Based on the results of the survey and analysis, we will clarify the purpose of the entire homepage and determine the role.
For example, if the homepage is "to get the number of inquiries", what kind of customers can expect inquiries at what timing and the conductor design that makes it easy to connect to inquiries? Also, are there any obstacles to making inquiries? By thinking concretely, you will be able to expect the actual numerical value acquisition (KPI).
