Content marketing

Value for users?

A user who visits a homepage visits with their own issues, interests, and concerns.
Content marketing (marketing by providing information value) in website creation is about solving problems for users, sustaining their interest, and converting them from prospective customers to purchasing customers.

Delivering quality content is important

In order to distribute high-quality content, analyze the characteristics of the service or product you want to sell in advance, "Consider what the personas who will become customers in the future want" is important. By working on content marketing, the quality of the website will increase, and it will lead to effective website operation for SEO measures.

At EzONE, as a prerequisite^* to work on content marketing, we will perform "keyword analysis", "competitive analysis", "consideration of content", and "creation of wireframe (structure plan)" before production. . Since the initial construction is done after considering the role of each page and the overall structure, it is possible to prepare an environment that makes it easy to turn the PDCA cycle.

• Content marketing is not completed with just one task, and it is necessary to constantly repeat trial and error to get closer to best practices.

To increase customer loyalty and maintain ongoing relationship

Content marketing also contributes in making users feel "trust" and "love" when they visit the homepage.

It also makes behavioral flow of the user become "recognize -> curious and interest fans" though it differs depending on various emotions and behaviors of each customer, but by being aware of the series of flows (customer experience), it is objective. You will be able to create the contents of the homepage that considers the user from the perspective of the user.