Homepage creation and system development for Small and Medium Enterprises [customer success is always high priority]

SEO

About SEO measures

In conventional SEO measures, it was popular to use a specific method called black hat SEO or white hat SEO to display high in search engines such as Google. However, Google's algorithm hates unfair SEO techniques and updates itself over and over to reward websites that deliver valuable information to users.

As a result, content marketing is now the preferred SEO strategy. In addition, due to the evolution of analysis tools, by conducting surveys and analyzes in advance, it is possible to use marketing to help distribute information to a higher-quality user base, rather than disseminating information through mass marketing aimed at an unspecified number of people. itself is evolving.

For quality leads
(prospects)

Users existing on the Internet are divided into the following stages.

  1. A person who hasn't recognized it yet
  2. A person who interested in services and production
  3. A person who wants to use services and production
  4. A person who used services and production
  5. A person who continues to use services and production

By conducting preliminary research and creating a customer journey map (analysis of persona behavior), you will be able to prepare information that matches the timing of each user.

Furthermore, by introducing access analysis tools such as DMP and Google Analytics, it will be possible to visualize the usage status of each user and lead to the next step leading to numerical improvement. It is important to continue to operate the site properly, so we will aim for better site management together with the person in charge.

SEO measures by PDCA

In addition to content marketing and the use of access analysis tools, we will conduct periodic keyword research and review meta information such as page headlines to improve page scores. Also, using Google's search console, whether or not the page is being delivered soundly, what is the search situation from users? etc. will also be analyzed.

By maintaining a healthy score evaluated by Google, the evaluation of the page itself will rise, and it will be possible to demonstrate the effect as an SEO measure. The work takes time, but regular maintenance will lead to better site management.

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