Growth strategy

omni-channel + website growth strategy

In EzONE website creation, the website is prepared as part of the role of individually linking omni-channels (stores, sales offices, multiple websites, various sales channels such as SNS). In addition, based on the idea of ​​"growing the website itself as a medium", we will build a solid foundation to make it highly scalable and easy to operate.

Formulation of investment phase with LTV (lifetime value) in mind

In order to «encounter customers« → «conduct business negotiations« → «continue continuous relationships«, we will consider the role of the homepage in each customer journey and create it.

1. Contact with users (marketing)

   First of all, consider the entrance (sales activities, web attracting customers, advertisement, SNS, etc.) to connect with users.

2. Business negotiation (sales)

   We will consider measures to proceed with business negotiations up to the provision of specific services (product sales).

3. Service provision (customer service)

   While actually providing services or selling products, we will also improve the usage of the homepage.

4. Continuation of relationship (after-sales support)

   Based on the AARRR model, we consider points that lead to each strategy and cost effectiveness so that the website itself can grow.

Monetization (examination of cost-effectiveness)

For the growth phase of the homepage itself, we will consider measures based on the AARRR model.

Acquisition

In order to get users to visit the homepage, we will design a lead line that takes omni-channel into consideration.

Activation

We will judge how users who visit the homepage use the homepage and take specific actions based on the access analysis results, and make improvements.

Retention

Based on the results of access analysis, we will determine how users who visit the website browse the website and take specific actions, and work to improve the operation of the website.

Referral

We will consider and promote a mechanism that allows users who have become actual customers to introduce and share content using SNS.

Revenue

We will rotate PDCA while making continuous improvements so that the effect exceeds the cost of website creation and operation. We will also need human resources to respond, so we will work on continuous improvement while conducting study sessions as needed.

By considering the customer journey for each phase and properly operating it, we will develop a website that customers will not miss.