MA (Marketing Automation)
MA (Marketing Automation) is a system that automatically analyzes data for marketing and reduces the work load as much as possible. EzONE will introduce MA (DMP) for homepage access analysis.
MA
DMP will introduce a free Juicer or BowNow. With each tool, accumulated data (big data) for access analysis can be analyzed by AI, the amount of heat of prospective customers can be measured, and site improvement hints can be obtained from behavior analysis results.
Furthermore, if you apply for a monthly support plan (Basic or higher) when creating the homepage, we will send you an analysis report and operational advice every month.
Purpose of introducing MA
The purpose of introducing marketing automation is to "visualize" access logs and collected data.
- You will be able to intuitively understand access analysis without specialized knowledge.
- You will be able to know the behavior of visiting users
- Eliminates the need to extract improvement points over time
- Getting statistical advice from AI analysis
- By collecting more detailed data, it will be possible to connect to the next strategy
Main features of the tool
MA for access analysis has the following main functions
Analyze the company that accessed it
When accessing from a company, you can know the name of the company that the user who visited the homepage is enrolled in.
Analyze user trends
You will be able to know how the homepage is used and the behavior of visiting users.
Hot lead analysis
Behavioral analysis of homepage visitor that visits, staying time, browsing pages, transition destination pages, etc. is performed to determine the level of each user as a prospective customer. You will be able to do it.
Hot lead measures
Based on the lead score (based on hot lead analysis), you will be able to sort out the content and introduce measures tailored to the other party.
Introduction of AB test
You will be able to sort out the content posted on the homepage by A or B and measure the effect that leads to more conversion.
You will be able to use it while getting hints for improving the homepage, even if you do not have specialized knowledge.
If you would like to introduce MA (CRM, email marketing, chatbot, etc.) with more advanced functions, please contact us.
